Michael Eisner: Creativity-in-a-Box and the Forgotten Case for Micro Management

Modern corporate culture worships two ideas:

• unlimited creative freedom,
• and completely hands-off leadership.

Michael Eisner challenged both.

During his legendary tenure at The Walt Disney Company, Eisner helped revive Disney into one of the most successful entertainment companies in history. But behind the success were management philosophies many leaders today would hesitate to openly defend.

Two of those ideas stood out:

1. “Creativity-in-a-box”
2. The hidden value of micro management

And interestingly, they came from two very different stories.